Client Testimonials
Jesse Capps, VH1 Rock Analyst, Founder Kiss Spit, RockConfidential.com
"I’ve known Pete since I was a teenager. He hired me when no one else would’ve taken the chance. We’ve worked across stages, studios, live events, startups, and boardrooms. Doesn’t matter the venue. Every time, he changes the game.
He doesn’t follow maps. He is the compass. By the time most people even realize there’s a problem, Pete’s already solved it and moved on to the next three things that are about to break. And he doesn’t panic. Ever.
I’ve seen him walk into pressure cooker boardrooms packed with execs, egos, and more politics than progress. One line from Pete, just one, and the whole room shifts. People shut up. They listen. The air clears. That’s not theater. That’s fucking mastery.
He’s got the presence of a front man and the precision of a producer. He’s not out there chasing applause. He’s running the mix, perfectly dialed, always a step ahead, never out of sync.
His memory? Scary good. He’ll remember the drink you ordered at a show five years ago. Not because it was flashy. Because it meant something to you. He notices things no one else clocks.
During the NYC blackout, I was trapped in the Viacom building. No lights. No clue how to get out. I called Pete. He was in Atlanta. Never stepped foot in the place. Still walked me down thirty flights of pitch-black stairs like he designed the damn building himself.
That’s what you get with Pete.
But here’s the part that really matters.
Pete doesn’t just deliver results. He builds loyalty. He gives a shit. He doesn’t pitch, he connects. He shows up hard, and when he’s in, he’s all in. No halfway. No hedging. Just 100 percent, every damn time.
His wife calls him Pete Magic.
We just call him when shit gets real.
Work with him once and you’ll get it.
Work with him twice and you’ll never want to build without him." JC
Tasha Russell, CRCR, Optum Health
“Nike sent Pete our way. That should’ve been our first clue.
He’d wrapped a high impact engagement at their World Headquarters, followed by a sprint at Mazda North American Operations. We brought him in for a nine month engagement to ready our inside sales organization for the UHG acquisition, mostly remote. His resume was so deep and wide, it felt like reading five different careers stacked on top of each other.
What we got was lightning in a bottle, with Wi-Fi.
By day eight, he presented at an all hands meeting. The only consultant ever asked to do that. While others would still be digesting the org chart, Pete was elbows deep in the BI Hub, surfacing buried Marketplace deals, coaching reps on live calls, and texting legal to build a four click contract path that killed redlines and took our cycle time from months to minutes.
He moved fast. He got buy in faster. He made people want to show up sharper. And they did.
But here's the part I didn’t see coming: his charisma was completely disarming. He was sharp, direct, and hilarious in a way that caught you off guard, like someone who could untangle a data funnel while making you laugh hard enough to spill your coffee. On the rare occasions we worked shoulder to shoulder, it was electric. Like watching someone play six instruments at once and still have time to ask how your weekend went.
He engaged everyone. From entry level reps to the C-suite, and he did it without a hint of ego. Just clarity, urgency, and this uncanny ability to make complex systems feel surprisingly human.
By the time he wrapped, we’d grown inside sales by 285%, unlocked $35 million in revenue, and most importantly, had a system that kept running after he stepped out.
Pete didn’t hand us a roadmap. He built the car, tuned the engine, and taught us how to drive it like we stole it.
If you ever get the chance to work with him, take it.
But be warned: you’ll spend the next year comparing everyone else to Pete.” Tasha Russell
Sigmund Shim, Former COO, AJ Networks
"When Pete joined AJ Networks as our first non-Korean-born Senior Director of Strategy, none of us knew exactly what to expect. He wasn’t from here. He didn’t speak our language fluently. He didn’t come from our system.
But he didn’t arrive to blend in. He came to contribute. To listen deeply. To build with care.
He flew to Seoul once a month, and somehow, those short visits always felt longer. Not because he demanded attention. Pete never needed to raise his voice. But the energy in the building shifted when he was here. Teams moved faster. Conversations got more honest. Even the most traditional leaders, the 선배들 (seonbaedeul), slowly unfolded their arms, leaned in, and eventually laughed. That doesn’t happen easily. Not here. Not for someone from the outside.
But Pete made it happen, without ever forcing it. His leadership wasn’t loud. It was present. It lived in the spaces in between meetings. In hallway chats, quiet dinners, morning coffee conversations that somehow stayed with you all day. He remembered the small things no one else did. He asked questions that made us think harder, and more humanely.
He talked often about his five children. Four sons and one daughter. And when we learned that his father and uncles fought in the Korean War, it felt like something shifted. His connection to Korea wasn’t just professional. It was personal. An invisible thread tied him to our story, and we felt it.
Pete’s work touched every layer of our business. From digital strategy to retail systems. He broke down silos with grace. He moved ideas across regions with speed and precision. He didn’t need to be the loudest voice in the room to be the one everyone listened to.
By the time his role expanded, Pete was leading 27 senior managers across the globe. And yet somehow, every one of them felt like they had his full attention. He brought clarity. He brought steadiness. He brought a kind of leadership that made you want to raise your game. Not because he demanded it, but because you didn’t want to let him down.
Now that he’s moved on, there’s a noticeable space where he once stood. But that space isn’t empty. It’s filled with the systems he built, the people he developed, the confidence he passed on, and the culture he helped evolve.
Pete wasn’t just a Senior Director. He was a bridge. A spark. A turning point.
And to us, he will always be remembered with one word.
전무후무 – unrepeatable." Sigmund Shim
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