Turning Strategy into Results

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15+
Years Leading Transformation

4
Enterprise Transformations 

$300M
Acquisition Strategy 

27
Global Team Members Led

Commercial growth strategy grounded in customer behavior, pricing, and economics.

CRM, AI, workflow automation, and operating systems that reduce friction.

Move products from concept to profitable market launch.

Align people, process, metrics, and accountability for scalable growth.

Built early digital commerce platform

• Created CarMax's first dedicated eCommerce office

• Served as Field Subject Matter Expert for digital retail

• Helped launch the EasyShop buying platform

• Designed enterprise lead-routing and digital sales workflows

Designed next-generation digital retail

• Led development of DealBuilder

• Built the Q Auto operating model

• Designed customer journeys and digital buying workflows

• Tested future retail formats and operating systems

Built and integrated enterprise operations

• Led U.S. acquisition strategy

• Integrated dealerships, auctions, and logistics

• Built export operations through the Port of Savannah

• Led a global team across Seoul, New York, and Los Angeles

Commercialized products at scale

• Led commercialization from concept through retail launch

• Built manufacturing and strategic sourcing partnerships

• Developed pricing, packaging, and commercialization strategy

• Connected product development with retail readiness

○ Diagnose

↓

○ Design

↓

○ Execute

↓

○ Scale

Fractional Executive

• Embedded leadership 
• Enterprise transformation 
• Execution oversight

Strategic Projects

• Growth strategy 
• Commercialization 
• Digital transformation

Executive Advisory

• Founders 
• CEOs 
• Private equity 
• Boards